28 Mar

How CRMs Help You Streamline Your Business

Customer Relationship Management (CRM) is a catchall term for a piece of software that enables businesses to track customer interactions, sales leads and sales management. CRM software is an important tool for companies because it streamlines business tasks and is scalable to each business’ needs. Here’s a closer look at CRM and what it can do for businesses.


What is CRM?

CRM software collects consumer and sales data, analyzes it and creates strategies to increase sales within a company. CRM Cloud refers to any CRM software and corresponding data that is stored on the cloud. The data and software interface is then delivered via the Internet to users.

CRMs usually offer an application or Web-based tools through an Internet login. Most CRMs have mobile apps that pair seamlessly with desktop interfaces, making the distribution of statistics and information easily accessible for all employees. Managers or business owners can enable different levels of access for different employees, as well as contract or freelance workers.


The Best CRM Cloud Services

Each CRM interface is slightly different, and sometimes their functionalities are geared toward a specific niche within the market. For example, a large corporation will likely use a different CRM than a small startup. Because of this, there is no “best” CRM, but many, depending on the need of the user.

For instance, Microsoft’s Dynamics CRM has a small- and medium-sized business option that is tailored for a more intimate business. Its website claims that cloud solutions are great for businesses of this size because they are cost effective, flexible and don’t need internal IT resources to manage them. If a business is yet to turn a profit, there are even free CRMs, though with pared down functionality.


Streamlined Processes

CRMs enable a businesses to track leads, sales, commissions, client retention, revenue targets and more. It also breaks down your clients into sections and subjects and draws connections between them, so you can construct specialized employee teams to tackle similar projects.

CRMs can also track customer service experiences. While customer service was once associated with lengthy phone calls for phone center employees — resulting in the long search for customer information through a series of databases — CRMs keep everything on the cloud, accessible for all employees no matter where they are. This makes it easier for employees to track customer complaints and client inquiries.


Tracking Metrics

A business that knows its workflow is more adaptable and can better prepare for the ebb and flow of business. CRMs track business projects and profits, calculating conversion rates and providing management with the metrics needed for growth and success. Of course, a business owner could do the same with an Excel spreadsheet, but chances are most people have better, more effective ways to spend their time.

With the click of a button, businesses can track and analyze their data to make well-informed decisions. With CRM software and cloud services, they can streamline their processes and track their customer needs to provide the best experience possible.




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