26 Apr

3 Cloud Tools That Help Businesses Increase Sales

Technology has changed the way people do business. Due to fast-paced innovation in the last few years, online customers have become more discerning of where they do business. They demand a personalized shopping experience that is fast and seamless. To support this transition, companies need to have the right sales tools. Here are three cloud-based technologies that help businesses increase sales through improved personalization, performance, CRM and sales force management.

Microsoft Dynamics CRM

CRM (customer relationship management) systems are valuable because they streamline companies’ sales pipelines. With cloud-based software, sales staff and management can develop sales teams with greater transparency and have an analysis of the sales process.

Microsoft Dynamics is a full-scale CRM system that has huge benefits. Dynamics increases sales efficiency, maximizes revenue opportunities and frees up salespeople so they can spend more time selling. The platform integrates smoothly with all Microsoft Office products, and, more importantly, it offers a suite of features to aid sales departments. In this tool, sales teams have access to full lead-to-cash visibility, guided sales processes and actionable analytics to optimize sales efforts.

Office 365

By moving to the cloud, small and medium businesses can give new collaboration tools to their employees. This means their communication is scalable like never before. It also means that companies can simplify their internal sales processes and they canencourage bring your own device (BYOD) policies. The flexibility of the cloud enables sales teams to sign in using different devices from anywhere, anytime. Accessibility is only limited by their Internet access. 

Office 365
is the umbrella collection of Microsoft’s hosted services. Some of the tools in 365 include: Exchange (email and calendaring), SharePoint (collaboration and document management) and Lync (instant messaging and video conferencing). These tools keep sales teams highly connected and collaborative, so they can deepen customer relationships while growing their business, especially if they pair it with Dynamics CRM. The suite also enables employees to instant message each other, work together via a remote desktop connection and share files without a virtual private network tunnel.


Many companies rely on e-commerce platforms to do business. Rather than building their own online stores from scratch, they can provide embedded stores on websites and social media. They also can create customer profiles, fast
checkout and language detection. These platforms help business owners track their inventory, accept payments and manage their product options. The benefit of using something built on the cloud is that they can sell on multiple sites without having to download or update software, and their customers will always have a quick and smooth checkout.

Ecwid is an easy-to-use shopping cart solution that’s built to be embedded in WordPress, Wix, Facebook and Twitter. It’s also fully customizable, no matter if users know how to code or not. This means business owners don’t have to default to pre-built templates for their store. Ecwid also installs in minutes and features responsive design, which means online stores look great on any device, whether it is on a desktop, tablet or smartphone.

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