23 Jun
2016

Australian Business Owners Have Embraced the Cloud

Australia is known around the world for its beautiful beaches and exotic wildlife. Recent studies suggest that the island is also gaining a reputation for its wholehearted embrace of cloud computing as a de facto business practice. New research from multinational technology company Intel suggests that “76 percent of Australian businesses are using cloud services, with 78 percent of those organizations using it to store sensitive data.” 

Furthermore, almost half of those not using the cloud have indicated that it’s just a matter of time before they do so. This will result in around 90 percent penetration of the cloud into the Australian business environment.

 

Cloud Computing Is Thriving in Government and Business

The uptake of cloud technologies is being driven from the top of Australian society. In a policy document from the highest offices in the Department of Finance, the government announced that it recognized that communities expect the government to respond to their needs. The Government’s Cloud Policy states that agencies now must adopt the cloud as long as it fits their purpose, provides data protection and is cost-effective.

Small and medium enterprises have been equally enthusiastic. 365cups is a small business based in Wagga Wagga, New South Wales. The company developed an app that allows customers to save time by ordering a coffee online before they arrive to pick it up at their favorite coffee shop. Co-founder Simone Eyles credits the early adoption of cloud technologies with much of the company’s success. She explains that using the cloud makes sense as a startup with limited funds because having and operating servers on-premises is expensive. She states: “By being in the cloud, we can access everything and only pay for what we use.”

 

Cloud Adoption Is Missing Due Diligence

The most common cloud-based platforms used in Australia are file-sharing services, such as Dropbox. Dropbox is used by 47 percent of businesses, followed by OneDrive (41 percent) and Google Drive (35 percent), according to the Intel report.

However, while the adoption of cloud services has been impressive, research indicates that there is a lack of due diligence when businesses are choosing the right cloud companies to partner with. According to the Intel report, just over half of the businesses surveyed did not carry out a risk assessment, 44 percent did not consider the location of the cloud infrastructure and only 58 percent have a policy when it comes to employees sharing sensitive data in the cloud.

These figures betray a lack of knowledge around best practices for security and management of sensitive data. Companies such as Trend Micro that offer innovative security solutions that make it secure for customers to exchange digital information would be extremely beneficial to the Australian business community.

The impressive uptake of cloud solutions in Australia reflects the fact that cloud computing technologies are proving again and again that they are able to reduce costs, increasing productivity and provide opportunities for companies to scale their services. With a little more research and development, cloud computing will help Australian businesses thrive in the global market.

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