01 Jun

How the Snack and Beverage Industry Can Benefit From the Cloud

Nearly 65 percent of food and beverage executives have either adopted or plan to adopt cloud technologies as part of their business strategy and operations, according to the Food and Beverage Industry Outlook Survey. Among the 43 percent who have already adopted the cloud, the majority found the move to be easy or experienced only minor issues.

Snack manufacturer Old Mill Kettle Corn struggled to expand into new markets using manual processes, such as maintaining spreadsheets, when its operations department was growing. The company decided to adopt an ERP platform with Plex to move its processes and reporting to the cloud. For example, it used barcode labeling and scanning processes to identify and track its products. The end result was a more transparent look at its overall operations.

Other food and beverage manufacturers also have reported the effects moving to the cloud has had on their businesses. Here’s a look at what happened when Coca-Cola and Newly Weds Foods leveraged cloud technology.


Real-Time Collaboration

The cloud offers snack, food and beverage companies the ability to collaborate on everything from marketing to customer service in real time. Small Business Bundles featuring Microsoft Office 365 along with Trend Worry Free Services with backup and recovery options help streamline the food and beverage industry’s collaborations. Teams can share photos, videos and marketing stats on their latest snack offerings and decide which inventory to focus on.

For example, Coca-Cola chose Box to streamline its communication and marketing needs among its external and internal teams. Its teams use the cloud service to share large video and audio files for its advertising and marketing campaigns. The cloud network connects over 22,000 Coca-Cola employees and provides real-time collaboration to immediately address new innovations and customer feedback from anywhere in the world.


Streamlined Communication

When global companies scale quickly, they don’t always have the necessary interface in place to communicate across multiple offices. For instance, Newly Weds Foods struggled to get over 2,000 worldwide employees communicating efficiently and smoothly. Email proved to be slow and cumbersome, and it didn’t provide a solution for real-time communication. As an alternative, Newly Weds Foods used IBM’s SmartCloud for Social Businesses, which enabled its employees to connect in real time, resolve business issues and questions quickly, and share documents.

Other companies may benefit from a central phone system to work across multiple, global locations. RingCentral is a cloud-based solution that optimizes communications in the food and beverage industry by connecting with other cloud solutions like Box. In Coca-Cola’s case, the company adopted RingCentral because it could integrate with Box and still support multiple office phone lines and a mobile workforce. This means that employees meeting to discuss expansion in Asia can easily connect with their corporate headquarters in Atlanta.

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