Icebreaker Is Growing With Atmosera and Microsoft Azure
Since its founding 20 years ago, international outdoor clothing retailer Icebreaker has grown exponentially to become a $140 million business with operations in more than 50 countries. But just like any rapidly expanding small to medium-sized business, Icebreaker quickly hit a snag: how could it continue scaling its operations with a small IT team (in this case, just 12 people)? The solution: adopt a hybrid cloud model.
Icebreaker now hosts 60 percent of its private cloud facilities with Atmosera. Atmosera’s cloud services are standardized on Microsoft Azure technology, which helps the company seamlessly move its private workloads between its data centers and Microsoft’s data centers from anywhere in the world. By adopting this hybrid cloud approach, Icebreaker can host mission-critical applications that require guaranteed performance, such as point of sale applications and ERP (enterprise resource planning), in a private cloud while hosting less critical applications, such as Microsoft Office 365, in the public cloud.
Icebreaker leverages Atmosera’s IT consulting expertise and support, IT customization and personal attention that would not be possible with another large cloud vendor, such as Amazon or Google. But that’s just part of the benefits for Icebreaker.
Microsoft is customizing the company’s cloud applications by placing them in data centers that are closest to its employees to enhance performance and reduce latency, also known as geolocation. Furthermore, Icebreaker will soon be able to enjoy AzureStack, Microsoft’s new advanced hybrid cloud platform that businesses deploy on-premises while maintaining the power of a hyperscale cloud.
Icebreaker’s strategy is not unique to the company, though. Almost half of SMBs are looking to adopt a hybrid cloud approach that enables them to mix and match resources between their private data centers and public clouds. Meanwhile, private cloud vendors, such as Atmosera, are experiencing accelerated growth by providing a bridge between Microsoft’s cloud and end users.